[RTC List] Bringing Delta Airlines to the Eureka/Arcata Airport

[CrawfordCA at aol.com]

To the RTC list  ...
 
If this is not of interest to you, I apologize for the intrusion. We  as 
individuals and businesses have a crucial  deadline coming up 12/20 to pledge a 
minimum of $2000 each in  air travel as an incentive to attract Delta Airlines 
to begin twice-daily  service from Eureka/Arcata to Salt Lake City (a Delta 
hub).
 
You do not need to write a check or provide credit card billing right  now  
...  just fill out the attached form and fax it to  Madelin Holtcamp at the 
Redwood Region Economic Development  Commission (FAX = 445-9652).  This is a 
creative financing  promotion used successfully by the aviation consulting firm 
that RREDC is using  to create better travel options for local individuals and 
businesses. See the  description below for more information.  
 
If you've done ANY air travel in and out of Eureka/Arcata, you'll know how  
uncertain connections to other cities can be --  this attributable more  than 
50% of the time to weather and air traffic in San Francisco as it is to our  
own local fog, wind and rain. A connection to another city, especially a hub  
city such as Salt Lake City, means much more than one added flying  option. It 
means better business opportunities for the North Coast.
 
Give your friends, neighbors and co-workers a Christmas present they  can 
really use  ...  jobs and prosperity  ...  by pledging  your $2000 or more today.
 
Thanks for your consideration, and Merry Christmas !!
 
Chris Crawford
_www.justiceserved.com_ (http://www.justiceserved.com/) 
707-443-1944
 
 
 
~~~~~~~~~~~~~~~~~~~~~~~~~~~~ (From Gregg Foster, with slight edits)
 
Dear friend of the Arcata-Eureka Airport: 
It’s probably been awhile since you’ve heard anything new  about efforts to 
attract a new airline to our local airport.  Briefly,  while I was at RREDC, 
we initiated a project to recruit new air  service.   Our top priorities were 
to either attract a new airline or  to secure a new eastern destination.    
Ideally, the new service  would serve both priorities. 
On October 3, I joined Airports Manager Jacquelyn Hulsey,  Public Works 
Director Tom Mattson, and Joseph Pickering from RREDC’s consultant  Mead and Hunt 
in a presentation to Delta Airlines officials at their  headquarters in 
Atlanta.  Our purpose in meeting with them was to discuss  their interest in 
initiating service from our airport to their western hub in  Salt Lake City.  In 
short, our meeting with them went very well.  They have expressed their strong 
interest in starting twice per day jet  service to Salt Lake City.   
Why are we interested in Salt Lake  City?  Currently, Delta Airlines offers 
373 peak day departures to 115  non-stop destinations from Salt Lake City.  
Their plan is to increase this  to 122 non-stop destinations by Summer 2008.  The 
new service that we are  targeting to twice per day service on 50 seat 
regional jets.    
However, in expressing their interest, Delta is looking for  local incentives 
and indication of support.   They are being actively  recruited by a number 
of jurisdictions who are placing real financial incentives  on the table.  To 
secure this service, then, we must also offer financial  incentives to Delta. 
In short, we will need to produce the  following: 
1.      $500,000  in revenue guarantees.  This money will be held in trust 
locally and would  only be used to offset any short-term losses that Delta might 
incur.  Clear  thresholds must be met by Delta to get access to these dollars 
and if revenue  exceeds those thresholds, we will not have to provide the 
revenue  support. 
2.       $500,000 in pre-purchased travel through an Air Travel Bank™  (ATB). 
 Our consultant, Mead and Hunt, pioneered the use of ATBs and has  been 
successful in using them to start service in other cities.  Your  investment in the 
ATB will be good for purchases of any Delta Airline flight for  one year 
following the commencement of service from our airport.  If  service does not 
start, then your investment will be returned. 
I have spoken to literally hundreds of people over the past  few years about 
the need for new service and I believe that the goals set out  here can be 
achieved.  Delta has given us a very short timeline, much  shorter that I had 
anticipated.  This is actually good news, as it  indicates that they’d could 
start this service as  early as mid 2008. 
We need to move fast if we are to succeed.  Please respond to RREDC Executive 
Director Madelin Holtkamp  at _rredc at northcoast.com_ 
(mailto:rredc at northcoast.com)  or 445-9651 (no  later than 12/20/07) to let her know (you are) willing 
and able to  support our efforts. 
Finally, thanks for your support  of this important effort to connect our 
region to the rest of the  world. 
~~~~~~~~~~~~~~~~~~~~~~ END




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